Who runs zoryli, how a job is organised and what clients can expect from a feed that leaves our hands.
zoryli is a media feed hub based on Quayside Yard in Ipswich. We were founded in 2012 and have worked since then with news programmes, television broadcasters and event organisers. Our job is simple to state: get a clean feed from the camera to the screen and keep it there.
Everything begins with what the lens sees. Our camera crews are experienced in news gathering, festival stages and party events, and they work to a shot list agreed with the producer. Helen Marsh leads the camera and vision teams and has directed live feeds for stage and news events for over a decade. She briefs crews on positions, cues and what to do when the plan changes mid-show.
Behind the cameras sits the route the signal takes. Daniel Whitcombe designs each path, decides where backups sit and monitors the feed while it runs. The approach is cautious by design: every critical link has a second route ready and tested. This means a fault on the day is a switch, not a scramble, and the producer sees no break.
A good feed is no use if it arrives in the wrong format. Priya Nair schedules deliveries to broadcasters and checks formats before each handover. She confirms with the receiving desk that the material has landed and is usable. Where a broadcaster has specific requirements, they are written into the plan from the first conversation.
Not every event happens near a studio. For outside broadcast support we set up temporary feeds in fields, halls and venues, including cabling, power and remote monitoring. The layout is planned in advance, cable runs are protected and the signal is watched from the first rehearsal until the last handover.
Because cameras, signals and delivery are handled by people who work together, there are fewer handovers between companies and fewer places for a feed to go wrong.
The same crew follows a feed from rehearsal to handover. Producers deal with a few familiar people rather than a chain of separate suppliers.
Critical signal paths have a second route prepared and tested. If a link fails, the switch happens without interrupting the broadcast.
Deliveries are matched to what each broadcaster requests and checked before sending. This avoids late surprises when a file or stream arrives.
Briefings, cue sheets and delivery notes are written clearly. Everyone on the job knows what is expected and who to ask.
Live broadcasting leaves little room for improvising. A feed that fails is seen by the whole audience at once, so the way a team behaves matters as much as the equipment it brings. Our principles are practical habits that shape each plan, each rehearsal and each handover for our clients.
Reliability shows in preparation. We test the signal paths before the event, keep a backup route for anything that cannot fail and assign the same people to a job from first rehearsal to final handover. Daniel keeps the backup routes ready throughout, so a fault becomes a switch rather than a stoppage, and producers can plan around a feed that behaves the same way each time.
Clarity means no one is left guessing. Shot lists, cue sheets and delivery notes are written plainly and shared with everyone who needs them. Helen briefs the crews in simple terms, and Priya confirms formats and timings with the receiving broadcaster in writing. When a question comes up on the day, there is already an agreed answer.
Calm under pressure is a working method, not a personality trait. Plans anticipate the usual problems, so when a link drops or a running order changes, the crew responds from a known routine. Operators speak quietly over talkback, decisions are made in order and the director hears what has happened and what has been done about it.
Email: hello@zoryli.com